A keyword is a word or phrase customers use to find specific online information. If you know what keywords your target audience uses to search, you can harness this knowledge to direct traffic to your website.
Researching and using ideal keywords is also called search engine optimization (SEO).
According to MailChimp, Google uses over 200 elements to generate a search result. All internet results with that keyword or phrase are listed on the search engine results page (SERP).
Keywords can help push your business’ website, blog, or products toward the top of the SERP. Keyword research analytics he